From a Bowl not a Packet

In an earlier post we mentioned, the Sherlock Holmes of Food, Brian Wansink in this post we have another of his interesting food studies.

Brian studied to see the if eating from a bowl changed the eating habit in comparison to eating from the packet.

The results were very interesting and powerful as he states that we eat 20 to 30 % more when we eat from the packet and the bigger the packet the more we are likely to eat.

The theory goes that we should see what we are eating, Wansink put it like this:

"Always portion food out into a dish so you must face exactly how much you'll eat."

When I think about packaging design, it is all fully covered so we can not see what is inside, I wonder if this the psychology to make us eat more?

Take care.